Planeat

Designing Sustainable Solutions to Minimize Food Waste

OVERVIEW

Creating a sustainable lifestyle through smarter meal planning

Planeat is a mobile app designed to tackle one of the world's pressing environmental issues: food waste. Through advanced personalized meal planning, engaging gamification elements, and an intuitive sharing platform, Planeat empowers users to develop eco-friendly habits while reducing their carbon footprint.

As my capstone project at Cyber University of Korea, I leveraged various technological tools including ChatGPT and DALL-E to streamline the development process and create more intuitive features. This project reflects my exploration of how thoughtful technology integration can inspire and enable meaningful changes in our daily lives.

MY ROLE

I independently drove the end-to-end design process from research to prototyping, creating user-centered solutions based on research insights.

TOOLS

Figma, Google Form, Chat GPT

TIMELINE

Sep 2023 - Dec 2023
(4 Months)

SOLUTION

Creating Sustainable Habits
Through Smart Planning
and Community Action

Creating
Sustainable Habits
Through
Smart Planning
and Community Action

1

1

Personalized
Meal Planning

Personalized
Meal Planning

  • Customized meal suggestions based on dietary preferences and available ingredients

  • Smart inventory tracking to prevent food waste

2

Interactive Gamification

Interactive Gamification

  • Transforms sustainable habits into engaging daily missions

  • Rewards users for their environmental impact through achievement tracking

  • Transforms sustainable habits into engaging daily missions

  • Rewards users for their environmental impact through achievement tracking

3

Community Sharing Platform

Community Sharing Platform

  • Local ingredient sharing and donation system

  • Connecting users with welfare organizations for larger donations

  • Local ingredient sharing and donation system

  • Connecting users with welfare organizations for larger donations

CONTEXT

Food Waste is
One of the Largest Drivers
of Global Greenhouse Gases

Food Waste is One of the Largest Drivers
of Global
Greenhouse Gases

One of the most critical environmental challenges today is the climate crisis. Food waste is the third-largest source of greenhouse gas emissions worldwide, emitting about 2.5 billion tons of waste annually. While emissions from energy and transportation sectors are often emphasized, the impact of food waste is equally significant.

Korea's Food Waste Crisis:
Small Changes, Massive Impact

In Korea, 70% of food waste comes from our homes and restaurants : mostly from leftovers and expired ingredients. Cutting this waste by just 20% would have the same impact as planting 360 million pine trees.

INSIGHT

Poor Planning and
Purchasing Habits
Drive Food Waste

Research reveals that poor meal planning and impulsive buying are key drivers of food waste. Many people struggle to develop sustainable eating habits simply because they're unfamiliar with effective food management strategies.

HMW

How might we motivate users to make
their food purchasing and meal planning more sustainable?

How might we motivate users to make their food purchasing and meal planning more sustainable?

USER RESEARCH

In-depth User Survey
for Food Waste Reduction

A survey was conducted to understand users' awareness and the current situation regarding food waste issues. The purpose of the survey is to find practical solutions for reducing food waste and to analyze users' attitudes and behaviors to achieve this goal.

Demography

85% Female and 15% Male
Primarily aged 25-29 (63.3%)

Participants

30

Timeline

Sep. 21 - Oct. 01 2023

FOOD WASTE HABITS

FOOD WASTE HABITS

The majority of respondents indicated that leftovers from meals and expired food products are the main causes of food waste. Additionally, it was found that the types of food frequently wasted and the causes of waste mostly originated from improper meal and purchase planning.

EATING HABITS

It was observed that most participants mainly dine at home, while also frequently ordering takeout or delivery food.

ENVIRONMENTAL AWARENESS

About 36% of participants responded that they 'don't know much' about the impact of greenhouse gas emissions from food waste, while around 46% said they are 'well aware'. The majority of participants have tried to consciously reduce food waste.

Process

Human-AI
Co-Creation Approach

This project utilized a Human-AI co-creation approach, inspired by the Wu, Z. (2021) model, to effectively integrate AI tools throughout the design process. This iterative model ensured a seamless collaboration between human intuition and AI capabilities.

PERSONAS

Consolidating Our Key Insights
into Two Goal-Oriented Personas

Consolidating Our Key Insights
into Two Goal-Oriented Personas

Consolidating Our Key Insights
into Two Goal-Oriented Personas

Jeehun Kim

Jeehun Kim

32 years old

32 years old

Wants to buy only what is necessary without wasting food

Wants to buy only what is necessary without wasting food

#IT Specialist

#IT Specialist

#Family of Three

#Family of Three

#Efficient Shopping

#Efficient Shopping

Need

Need

  • I need an accurate plan for groceries to prepare meals without waste

  • I need optimal ways to utilize purchased food for a sustainable lifestyle.

  • I need an accurate plan for groceries to prepare meals without waste

  • I need optimal ways to utilize purchased food for a sustainable lifestyle.

Frustration

Frustration

  • Excessive purchasing of ingredients often leads to increased waste.

  • I lack a plan for efficiently using purchased ingredients.

  • Excessive purchasing of ingredients often leads to increased waste.

  • I lack a plan for efficiently using purchased ingredients.

Suji Shin

Suji Shin

29 years old

29 years old

How can I share leftover food?

How can I share leftover food?

#Freelancer

#Freelancer

#Couple

#Couple

#Waste Reduction Activities

#Waste Reduction Activities

Need

Need

  • A platform is needed to easily share or donate leftover food within the community.

  • I want to contribute to environmental protection by reducing food waste.

  • A platform is needed to easily share or donate leftover food within the community.

  • I want to contribute to environmental protection by reducing food waste.

Frustration

Frustration

  • I feel guilty about wasting food.

  • There's no accessible and trustworthy platform for sharing leftover food.

  • I feel guilty about wasting food.

  • There's no accessible and trustworthy platform for sharing leftover food.

JOURNEY MAP

Final Design

Wireframe

Onboarding

Discover how Planeat's smooth onboarding experience can introduce you to the app's core features and ways to change your meal planning habits.
The introduction screen demonstrates the app's purpose of reducing food waste and aiding in personalized meal planning.

Setting

Before we begin the service, we conduct a brief survey to provide a personalized meal plan tailored to your daily life and eating habits. This survey includes information such as the number of household members, meal times, preferred types of food, and allergy information to understand your eating habits.

———————

Main Home

On Planeat's home screen, users can quickly see their sustainable eating activities. Here, they can track consecutive days of zero-waste meals and real-time CO2e savings, motivating them in their environmental conservation efforts and emphasizing their actual contributions

Meal Plan Suggestions

I offer personalized meal plans, crafted based on your onboarding survey results and the ingredients listed in fridge. ddd

Meal Adjustment

Various meal recommends are prepared so that users can adjust their meal plans. Through these recommends, users can compose their own custom meal plan.

Recipes

Fridge Ingredient Display

You can easily write a shopping list by clearly distinguishing between the ingredients you have and the additional ingredients you need.

Add to Meal Plan

By choosing the desired date and time and adding the meal to the calendar, you can prepare meals in a planned way.

———————

Challenge

The challenge section offers gamification features that allow users to joyfully engage in environmental protection activities by completing missions like a game. Users can earn broom icons through donations and sharing activities, adding ingredients to their fridge, plan personal diets.
By using the collected brooms to clean the polluted Earth and accumulating experience points, users can contribute to creating a cleaner environment.

———————

Share

This is a space where users can share and donate leftover ingredients with others. By facilitating such a platform for sharing, Planeat users can directly contribute to reducing food waste, strengthen community connections, and engage in responsible actions for the environment.

Write a Free Sharing Post

Each post can specify the condition of the ingredients, expiration date, purchase date, and the preferred location and time for exchange!

Chat for Sharing

Use the chat feature within the platform to communicate with other interested users and proceed with transactions

Donation

Planeat provides a platform for users to engage in meaningful donation activities in connection with the local community.
Food Banks are social welfare organizations that collect foods that are not sold in the market but are still of good quality and provide them to the underprivileged. Through the Planeat app, users can view a list of food bank centers in their area and check the required donation items for each center. This allows anyone to easily reduce food waste and offers the opportunity to extend a helping hand to neighbors in need.

———————

Key Takeaways

1

Embracing Agility in Design

My solo journey in developing the Planeat app taught me the art of agility in design. I learned to embrace the 'try fast, fail fast' philosophy, where early iterations and rough prototyping became crucial for quick pivots and effective communication.

2

Technology for Sustainability

This project wasn't just about building an app—it was about envisioning technology as a bridge to a more sustainable world and realizing that sometimes, the path less trodden reveals the most sustainable stride forward.

3

Pivoting with Purpose: Planeat's Journey

Navigating the Planeat project highlighted the crucial balance between a product's vision and the practical realities of users' needs and legal limitations. Insights gained from user feedback and regulatory boundaries shifted our initial concept, steering us toward addressing the underlying contributors to food waste. This experience underscored the necessity of a holistic approach to design, blending creativity with an informed understanding of regulations and user behaviors.