Rent Cart Redesign

Enable users to rent multiple items in one seamless checkout and reduce abandonment

OVERVIEW

This project transformed Rentit’s cart from a passive wishlist into a functional system that shaped the entire rental journey. Through this redesign, you will see how I approached a broken experience and turned it into a core driver of engagement and efficiency.

The impact:
Multi-item rentals grew 200% (12% → 24%),
Average items per order rose by 30%,
and Checkout abandonment dropped by 15%

MY ROLE

Product Designer

TEAM

1 Product Manager
1 Product Designer
3 Engineers
2 Analytics

TIMELINE

Feb 2023 - Jun 2023
(4 Months)

CONTEXT

Reebonz is a luxury e-commerce platform where 1.6M+ members buy, sell, and rent high-end items

Among its services, Rentit offers short-term rentals (3–14 days).
But its cart functioned only as a wishlist, frustrating users who wanted seamless multi-item rentals.

PROBLEM

Users couldn’t bundle items or see total prices until the last step

The system forced them into repetitive loops: add to cart → product page → set dates → checkout → repeat.
This inefficiency also hurt the business with duplicate packaging and higher costs per order.

Pages showing only Daily Rates

Checkout displaying Final Prices

Before Flow

SOULUTION

Redesigned the cart to support dates-first, real-time pricing, and multi-item checkout

Unlike a typical e-commerce cart, Rentit had to handle date-based pricing, availability, and discount logic. I referenced booking platforms to frame a workable pattern, then restructured the flow so users first selected dates in the calendar before adding items. With dates carried into the cart, totals were visible upfront and multi-item checkout became possible.

Calendar

ITERATION

Launch metrics improved, but session replays revealed users still dropped off at checkout

I noticed they were setting filters and dates before choosing products, but had to reselect them later. The flow felt backwards. By making dates persist across the full session, I aligned the system with real user behavior — reducing friction and closing the gap toward our business goals.