A Seamless Search Experience
Help users refine searches faster and explore Rent, Store, and Vintage seamlessly
OVERVIEW
This project redefined Reebonz’s search flow, which often trapped users in loops of back-button clicks and unclear product categorization. By introducing a persistent search bar and service-specific filters, I streamlined navigation and improved product discoverability across Rent, Store, and Vintage.
The impact:
Back-button clicks decreased by 27%,
Rental product views increased 4,
and Conversion rate improved by 47%
MY ROLE
Product Designer
TEAM
1 Product Manager
1 Product Designer
2 Engineers
1 Analytics
TIMELINE
Sep 2022 - Feb 2024
(12 Months)
CONTEXT
Reebonz is a luxury e-commerce platform in Korea offering three services
Store for buying, Rentit for renting, and Vintage for pre-owned sales. Because products from all three were mixed in search results, users often struggled to find what they wanted. Optimizing search was critical to help customers quickly refine results and match their intent.
PROBLEM
Users struggled to refine searches and distinguish between services, leading to frustration and drop-offs
The search bar was uneditable on results pages, forcing back-button loops. At the same time, Store, Rent, and Vintage products were blended together, making it hard for users to browse with intent.
Uneditable Search Bar in Result Page
Mixed Products in Search Result Page
SOLUTION
Redesigned the search flow with a persistent header, smoother back-button behavior, and service-specific filters
Users could now edit queries directly on the results page without starting over. The back button returned them cleanly to the previous step. Service tabs and tailored filters (e.g., Rent → Reserve vs. Subscribe, Vintage → Condition) helped each user group find what they needed.
Before and After Back-Button Flow
Service Tap and Tailored Filters
IMPACT
We achieved clear gains in usability and conversion.
Back-Button Clicks
Product Views
Conversion Rate
You May Also Like
